seo materiel | top seo news

Advantages of Link Exchange

Link Exchange is the practice where two website owners agree to create links between two websites. The result of this is to increase the two websites' standing in Search Engines. Even though this seems innocent enough, this might cost you dearly.

We have identified the following advantages using Link Exchanges:

The influence of a reciprocate link for a search engine even though greatly reduced, still have an effect of the search engine rankings. To be able to use this, you need to find a lot of sites not yet exchanging links, to exchange links with you. Approach the webmaster directly and request for a reciprocate link. Be sure to select good quality websites, and make sure your link will not appear on a page containing thousands of other links.

Select "Anchor Text" or "Link Text" that will help with your Search Engine Optimization Strategy.

Link Exchange is usually free, so try to keep it free. Do not pay for a link, except if you think the advantages outweigh the disadvantages. Rather buy links from a Text Link Advertising Service if you want to buy links.

Try to always place your exchanged links on less important pages. Try to stay away from your home page, and rather crease a link page. This way you can increase the Authority / "Voting Power" of your website.

Tags:

What is a referrer?

The referrer, or HTTP referrer—also known by the common misspelling referer that occurs as an HTTP header field—identifies, from the point of view of an internet webpage or resource, the address of the webpage of the resource which links to it.

By checking the referrer, the new page can see where the request came from. Referrer logging is used to allow websites and web servers to identify where people are visiting them from, for promotional or security purposes.

Referrer is a popular tool to combat cross-site request forgery, but such security mechanisms do not work when the referrer is disabled. Referrer is widely used for statistical purposes.

Examples

Example 1.
I have a fantastic website with a landing-page:
http://www.mydomain.com/seomateriel.html

On the page seomateriel.html I link to http://www.google.com
What is the referrer google sees when the link is from seomateriel.html. Correct it's http://www.mydomain.com/seomateriel.html.

Example 2.
On http://www.mydomain.com/seomateriel.html I include an iFrame displaying http://www.google.com. What is the referrer Google sees? Yes - http://www.mydomain.com/seomateriel.html.

Example 3.
What if our Google.com url links to something external Page C. Click the link, the iframe now shows page C. What is the referrer for C?
Most browsers report that referrer is B (Google.com).

Example 4.
What if you nest iframes in Iframes etc.?
Well Always look at the page where the link is located. The closest containing page will always be the referrer for the link.
If you have nested iframes the referrer for the iframe is the closest containing iframe or page.

How to test?
Always use a site like
http://www.whatismyreferrer.com/
to test your setup.

Remember you can't do a proper test before your site is actually online and not run locally on your machine.

Want to keep this basic as you need to know the basics before moving on to more advanced stuff - so nothing here about clearing or spoofing.

Tags:

مطالب بیشتر...

سئو

سئو متریل متخصص در خدمات بهینه سازی وب سایت